A One-on-One With Linx Dating Creator Amy Andersen — Exactly How She Turned Into “Silicon Valley’s Cupid”

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The Quick Version: Whether they’re creating modern edition of an already-cool product or coming up with the second large thing in tech, singles in Silicon Valley may lead fast-paced life — therefore internet dating typically becomes wear the backburner. Since 2003, Linx Dating and its Founder Amy Andersen currently approaching the requirements of these hectic, relationship-minded experts with a curated, customized, and intuition-based matchmaking program.


From Google to Apple to Lyft to Github, Silicon Valley is recognized for its juggernaut tech businesses and innovative start-ups, to such an extent that there is actually popular TV show called after it. Silicon Valley can known for the passionate, hardworking, imaginative, and committed those who just work at these businesses — that gives well to an effective profession yet not always a fruitful relationship existence.

“these everyone is thus concentrated with their professions any particular one day they awake and think ‘Oh my gosh, i must find my match. How do I go-about performing that?'” mentioned local matchmaker Amy Andersen. Linx Dating is actually the way they begin doing that.

Launched by Amy in 2003, Linx, for small, is actually a curated matchmaking solution for everyone busy, high-profile unmarried pros in Silicon Valley plus the encompassing Bay neighborhood (also all around the globe) that haven’t had the oppertunity to find the connection they need. Now, the organization is known as “Silicon Valley’s Matchmaker” and Amy its “Cupid.”

Amy lately told all of us regarding the “aha time” that began almost everything, their client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, while the personal connections she develops utilizing the folks she helps.

Connecting the Gap Between solitary Men in Silicon Valley & solitary ladies in San Francisco

The inspiration for Linx was available in 2000 while Amy was actually involved in personal client services at a technology business in San Francisco but residing Silicon Valley. Whether it is at work, through buddies, or on an outing, Amy regularly came across women and men who had been informed, winning, appealing, and well-rounded, nonetheless had been solitary and don’t know why.

Once you understand both places perfectly, Amy pinpointed the challenge: there had been much more available guys in Silicon Valley than San Fran plus available ladies in San Fran than Silicon Valley. Due to their family members, pals, and jobs being in their particular cities, putting some 50-minute car day at fulfill special someone was not at the forefront of their unique heads, Amy explained.

“which was my ‘aha minute’ where I thought ‘What if we were to bridge this gap and develop these options for these fantastic ladies in San Francisco and these great males in Silicon Valley?'” she stated.

Amy subsequently invested the following 3 years carrying out the maximum amount of analysis as she could, making use of her business-oriented mind in order to get a much better concept of the business and demand for this kind of matchmaking company. In 2003, when she had all the woman ducks in a row, she stop the lady work at Merrill Lynch, established the firm, and not appeared straight back.

“Starting Linx has-been one of the better choices of my life,” she stated. “Facilitating these introductions and providing as a conduit between these two class has proven to focus well during the last 12+ years that i have been achieving this.”

From the Application to Even the marriage, Amy could there be Every Step

Amy requires a really practical method with her customers from just starting to stop, learning every person independently, making use of their unique specific wants and needs during the matchmaking, and providing her expert advice all along the way.

A One-on-One, deep Vetting Process Ensures High-Caliber Clientele

At Linx, all of it starts with the standard of the customers. While some other matchmaking agencies might take anyone who is applicable, Linx provides a comprehensive referral-based vetting system that makes their unique clientele stand out from the remainder. Every aspiring member must be advised by an old or existing user, a buddy or contact of Amy’s, or perhaps the love.

Amy obtains lots of recommendations day-after-day and displays each candidate herself. And whether they’re 22 or 72, Asian or Latino, attorneys or musicians and artists, Amy is looking for folks who are intelligent, healthier, relationship-minded, accomplished, bold, and leading fascinating resides overall.

“if somebody is actually excited about their unique profession, that is what i am finding. Beyond that, i am seeking individuals who are well-rounded. Be it volunteering or cooking or whatever it is, i simply need to see they’ve a colorful, fascinating life,” she said. “When someone states for me ‘All i really do is work’, I’m probably not attending wanna deal with all of them. Not only do they not need balance within their lives, but in my opinion that’s additionally indicative which they lack time for a relationship.”

Following original screening, Amy creates an one-on-one meet-and-greet, which she said is the most important section of becoming a customer. That’s where Amy gets to understand person, listen to their individual tale, and find out whatever theyare looking for in somebody (and the things they’re maybe not seeking).

Most of all, Amy is identifying if the woman organization could be the proper complement each party. Whether some body actually 100% over their own ex or can be found in a difficult stage of their life, her instinct can tell if the time is off.

“The meet-and-greet is an important session for my self but moreso for the possibility in order to get a good study of exactly what Linx is about,” she mentioned. “individuals derive the responses that they are seeking through the meet-and-greet, that is certainly really important because anybody who falls that path in order to become a customer, i do want to be certain that they feel prepared embrace this technique.”

In the event the meet-and-greet goes well, they will come back for a follow-up interview with Amy before choosing the membership which is perfect for them and having began from the matchmaking. And even though it seems like a lengthy procedure, Amy stated it really is necessary because she wishes every member as pleased with Linx and the other way around.

Matchmaking That Combines the customer’s Wants & Amy’s Intuition

Besides screening every prospect, Amy is truly the only person at Linx who the matchmaking, outsourcing her concierge services to experts like expert closet stylists, makeup performers, and psychologists.

“this is exactly a really small, boutique, niche matchmaking company compared to countless businesses having big employees and limbs worldwide and so on, so Linx is super tailored in that respect,” she mentioned.

Her distinctive matchmaking program brings together the granular metrics of precisely what the individual wishes in a romantic date (their own recommended peak, age, income, etc. in addition to their deal-breakers) and Amy’s organic ability and instinct for understanding whenever two people belong with each other.

“nowadays, regarding as I built a match, about 75% in case it is created by gut, that impulse that claims ‘Oh my personal goodness, i do believe i may be on to some thing here,'” Amy stated.

Based on those facets, Amy will then take control of, scouring the woman database of qualified singles until she finds the perfect match for every client.

Online Pre-Introductions Get Singles Excited About Their unique Match

Once Amy features the woman ideal pairing, she’ll email both people a “baby bio” of each various other, going for a snapshot on the other’s character, interests, look, and having all of them stoked up about just how great they’d end up being with each other.

“Needs my personal customers from the edge of their own chairs, jaws on the ground, like ‘OMG this individual seems remarkable,'” she stated.

They’ll subsequently will ask Amy questions relating to their own match and take some time they must decide for on their own should they believe its correct. During this time, Amy in addition makes certain the clients don’t know one another, whether through work or social sectors or past online dating sites escapades, so everybody has a clean record.

“I find there could be cross-pollination with my clients in which they’ve somehow have satisfied. I do want to prevent a situation in which they have already met or they have glanced at each other’s online profiles there had been an excuse they thought we would forego that opportunity,” she mentioned.

The amount of time from Amy’s preliminary email towards set agreeing to meet will take 72 hours, and also at that time Amy will be sending them a one-page, custom bio with a lot more delicious details, such as their first labels. Amy mentioned she excludes final labels before the basic big date to allow them to abstain from Googling both, engaging in unique heads, and damaging the miracle.

With Amy being old-school, she necessitates the guy to phone the woman (no texting or emailing!) within 5 days to setup a great big date in which he treats their.

Heading Beyond a Matchmaker in order to become a Liaison, Confidant, buddy & Adviser

When Amy can make a match, she does not just send them down about basic big date with a “all the best!” She offers pre-date training that puts her clients relaxed and shows all of them simple tips to decrease their unique busy life down (at the very least for example night) She stated this really is particularly important in Silicon Valley, in which every person is working 24/7 and constantly have a million feelings running all the way through their unique minds.

“i really want you to eliminate every little thing around you, all the interruptions in daily life,” Amy said. “i would like you to definitely carefully plan the time because these matches truly count. Much is actually riding on them emotionally and financially, so I want visitors to watch those vital details please remember how important those first impressions tend to be.”

“Amy has surpassed every hope and that I would strongly recommend Linx. You will find as met a great man just who i’d not need fulfilled usually. We are getting circumstances sluggish and witnessing precisely what the future keeps.” — A Linx Member

And since every member signs a two-year agreement (which may be suspended anytime as long as they meet someone special), Amy becomes just as spent as they are in this quest and is also in a position to create a connection beyond a professional one. She even obtains wedding invites and images of children who’ve been born from past people.

“that is mostly why i actually do this — it is extremely worthwhile,” she said. “Far beyond my task to be a matchmaker, I’m a liaison, confidant, friend, and agent.”

Last Thoughts

Thanks to Amy’s devotion, ingenuity, and love for her consumers, Linx is actually caring for an under-served singles market inside online dating market, and she is only just scratched the outer lining on what she will be able to give the Silicon Valley region in addition to globe. We are definitely looking forward to what comes next.

“I’ve worked very difficult to build outstanding reputation of this type, but I feel like i’ve so much more unearthing accomplish to get a lot more varied and interesting consumers which I can help,” she stated.

For women who want to join Linx Dating, click here. For men thinking about signing up, click here. You could follow Linx and Amy on Twitter: @linxdating.

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